7 une bonne idée

Our mission

Sharing more than a good time, this is 7 une bonne idée ‘s commitment towards each of its customers. More than an invitation to travel, we offer you an authentic human experience at the heart of one of the most beautiful regions of France, Burgundy.

Placing people at the core of our concerns and our work philosophy, we aim at acting as meeting catalyst and emotion incubator.

Our vocation ?
Introducing you to a world apart and allowing you to “be carried away”, to give new meaning to your daily business or enjoy a moment with family or friends.

Our specificity

To take you to a world apart, made of rocks, landscapes, gastronomy, legends and unexpected encounters,  7 une bonne idée has opted not to rely on “catalog” offers.

To be able to offer you a meaningful schedule, in accordance with your values, we give priority to tailor-made solutions, which go off the beaten track, developed in partnership with passionate professionals and a dedicated network of multiple local actors.

And because at 7 une bonne idée we have a deep love for our region, that we cherish its twists and turns, we unearth for you the treasures from a territory where terroir mingles with authenticity and moments of shared lives.


After more than 10 years of  business experience in the field of PR and communication within local authorities and major industrial companies, I have decided to change direction and create the 7 une bonne idée agency.

I am passionate about people with a capital P, meeting, sharing, living human experiences that enrich me. I love people, I love the improbable encounters, discovering new things, places, people … just learning. So for me, changing direction, necessarily involved :

As a sheer Burgundian, I inheritated my parents’ love of our region. 
My mother infused me with her passion for history, old stones, hikes across the departement, castles and ruins, set in unique landscapes peopled by old legends …
My father, an Epicurean,  introduced me since childhood to good food,exceptional products and of course the vineyards that make Burgundy wines world famous.


Sylvie Rocher joined 7 une bonne idée in January 2017 as an associate general manager.  After twenty years spent working in the tourism business both in France and abroad, Sylvie has set herself a new challenge in joining our team.

Her motivation? Joining a team whose human values match hers.

Her aim? Creating new circuits and developing hand-stitched programmes for our clients.

Her ambition? Making 7 une bonne idée a major actor of the incoming tourism industry in Burgundy and Franche Comté.

Herself a lover of Burgundy where she was educated, Sylvie immediately fitted in our team  thanks to her knowledge and experience, her enthusiasm and her unflinching dynamism. Her sense of organisation, her disponibility, her listening capacity and empathy have made her one of the main assets of our firm.

Never satisfied until our clients are, Sylvie will devote all her talents and resources to sharing with them her love for Burgundy.

Contact us and let yourself get transported
Follow us: InstagramFacebookLinkedin